With new tech that monitors UV exposure and analyzes hair, consumers are turning to smart beauty devices for improved results. From advanced lip tools to automated manicure salons, consumers have adopted these solutions from major beauty companies like L’Oreal. However, as with fitness trackers, these products have yet to gain widespread traction with users. To increase adoption rates of their technology, beauty firms could learn from innovations like wearable skin monitors for improving this area.
1. Smart Mirrors
Smart mirrors could soon replace the silver-glass mirrors you are used to seeing, providing early warnings of potential health issues by monitoring changes in skin color, texture, moles, and rashes.
Technology such as this also promises to allow for at-home monitoring of conditions that would normally require visiting the doctor, though its accuracy remains key; inaccurate readings could result in missed diagnoses, while false positives could potentially prompt unnecessary treatments or cause unnecessary anxiety. Wella’s mirror uses the CareOS operating system to offer customers 360-degree video capture so they can try various hair colors, compare results, and discover trends; additionally, it recommends accessories for each new look.
2. UV Patches
UV patches provide an easy way for children (and adults!) to remember to reapply sunscreen, with photosensitive dyes that change colors to indicate levels of sun exposure.
The patches are designed for use with chemical sunscreens (containing UV-absorbing molecules such as Avobenzone, Oxybenzone, or Octocrylene, etc.) with high SPF values; they do not work with natural or nano zinc oxide or titanium dioxide-based sunscreens. Place the UV Alert Patch on clean skin and apply an equivalent level of sunscreen as you would to yourself; its circular UV sensor will change color from purple to clear or pink depending on your skin tone and UV index.
3. Smart Skincare Devices
At-home skincare devices have become an increasingly popular way for consumers to address specific skincare needs or just enhance their beauty routines. In order to capitalize on this rising market, brands should prioritize innovation and education when crafting at-home devices to gain trust with consumers.
Why We Love It: Loved by Vogue editors and celebrities (such as Cynthia Erivo of Riverdale fame and Madeline Petsch of Riverdale fame), this device uses LED light therapy to address skin conditions such as blemishes, pigmentation, and redness. Blue wavelengths from its LED lights help kill surface bacteria, while red LED lights reduce inflammation while increasing collagen production for effective treatment. This ergonomic device works in two modes: extract and infuse. Use it to gently remove blackheads and debris that have clogged pores, then layer on serum to provide nutrients directly into the skin.
4. Smart Hairbrushes
While beauty gadgets can significantly enhance a beauty routine, their use often carries a premium cost.At the Consumer Electronics Show, beauty giant L’Oreal unveiled a smart hairbrush it claims will help prevent breakage. Called the Kerastase Hair Coach Powered By Withings, this device features microphones and gyroscopes to measure force applied when brushing strands as well as accelerometers that track movements.
This gadget transmits that data to a smartphone app, which then provides data and recommendations on how to improve brushing techniques. Furthermore, it vibrates if you brush too harshly and could potentially harm strands.
5. Smart Makeup Brushes
The beauty industry is filled with innovations designed to make makeup application simpler for consumers, like blendSMART’s motorized makeup brush designed to reduce product waste and simplify application.
Another innovative product is the YouCam Makeup AR virtual try-on platform, enabling users to virtually try on various lipstick shades and patterns, ombre lipstick colors, and lip art without risk of germs or contamination. This technology creates an engaging customer experience without worrying about germs or contamination.
6. Smart Skincare Apps
In an era where nearly everything can be accessed through an app, the existence of smart skincare applications is not surprising. These beauty tech tools assist users with optimizing their daily regimen for maximum results – analyzing images and tracking progress while providing tailored product suggestions.
ASEIKO is one such app with customizable diaries and symptom logging features, making it user-friendly while protecting personal data against hacker threats. Neutrogena’s recently revamped Skin360 app takes advantage of similar technology but without the additional hardware; therefore, only your smartphone is needed to use it. Furthermore, users can add their own products as opposed to previous versions, which only suggested Neutrogena items.
7. Smart Beauty Vending Machines
Beauty brands are harnessing technology to deliver more hygienic, inclusive, and convenient products to their consumers. OgmentO’s intelligent beauty vending machines collect customer insights and sales analytics while offering virtual try-ons for end consumers and enabling loyalty programs and personalized product recommendations for both consumers and clients.
L’Oreal’s Perso lipstick machine uses artificial intelligence to match images of consumers’ favorite shades with the appropriate shade, and CoverGirl’s Virtual Makeup Artist applies makeup via image scan. Sephora’s beauty vending machines can be found in high-traffic areas like airports and malls, offering convenience to busy travelers and students. Furthermore, these intelligent, interactive machines accept various payment methods in order to maximize revenue while simultaneously cutting costs.
8. Smart Beauty Kiosks
With so much available in the beauty industry – especially on TikTok!—it can be challenging to know which tools are worth investing in. But smart beauty gadgets are here to help!
VERCON’s Times Smart Beauty Mirror adjusts lighting, plays makeup tutorials on screen and logs try-on sessions to provide brands with engagement insights. This streamlines store operations so staff can spend more time providing customer service, improving product selection while decreasing waste.
9. Smart Skincare Apps
As in-app services proliferate (such as Uber and grocery delivery services), it comes as no surprise to find one dedicated to skincare. These apps provide holistic assistance by tracking daily routines and helping users determine which products best suit their skincare regimens.
L’Oreal Paris Skin Genius is one such app that uses your selfie to compare it against an extensive database and recommend which products would best fit you based on factors like focus areas, complexion type, and pore size – ultimately helping create a personalized skincare regimen tailored specifically for each user. Skin Inc. offers another example with their +SABI AI app, which works in tandem with its Tri-Light device to deliver five LED light settings that address issues like hydration, pore size, redness, and firming.
Pini Sharma is a health and beauty writer who wants to change the way people think about beauty by making it more open and innovative. Pini writes about the latest beauty technology and shares expert makeup tips at savepini.com. She has also spoken out about body positivity in a new and powerful way. Her goal is for everyone to feel good about themselves and express themselves freely.